BEYOND
Gift·ology
Earn Endless Word of Mouth with a System That Turns Relationships Into Referral Partners
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Pay it forward with your network and continue John’s legacy of generosity, connection, and meaningful relationships.
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About
Beyond GIFT⦁OLOGY
Building on the transformative principles of GIFT⦁OLOGY, Beyond GIFT⦁OLOGY takes John Ruhlin’s timeless approach to relationship-building even further. While GIFT⦁OLOGY introduced the power of radical generosity in business, Beyond GIFT⦁OLOGY expands on those foundations, offering deeper insights into authentic connection, trust, and the art of giving without expectation. Written for business owners, leaders, and entrepreneurs, this book distills John’s most impactful lessons, reflections, and personal stories into a practical guide for turning relationships into a word-of-mouth growth engine.
Beyond GIFT⦁OLOGY is more than a book—it’s a testament to the power of human connection and a roadmap for anyone looking to deepen relationships, increase referrals, and build a business rooted in genuine care.
Order Beyond GIFT⦁OLOGY & Get Instant Access to These Referral-Boosting Resources!
R.I.C.H. Framework for ROR vs ROI
Why the most profitable business moves often have nothing to do with money—and how to spot them.
Mastering Events for Maximum Impact
So you can stop collecting business cards at events and start creating relationships that lead to real referrals.
Portfolio of Quality Questions
The exact conversations that open doors, deepen relationships, and spark elite opportunities.
Social Media for Referral Growth
Step-by-step strategies to make your feeds look more like a private mastermind and less like a high school reunion.
AI-Powered Partner Discovery
Access to our AI agent that finds high-leverage industries where partnerships are easy and profitable (plus our three favorite AI prompts to go from industry outsider to insider.)
The Top 10 Worst Gifts List (Avoid at All Costs!)
So you and your team never have to worry about giving a gift that misses the mark.
Your Own Legacy Letter Workshop
The one letter that will strengthen family bonds for generations (and how to gift them for minimal cost in any regulated industry).
RPT System Roles Explained
The three critical roles that determine whether your team referral system flourishes or flails.
Making RPT Simple
Overwhelmed with implementation? This R.I.C.H. webinar recording will shrink the workload and help you get results faster.
The Trusted Advisor Process
The exact steps to becoming the go-to referral partner in any industry (designed & perfected by Brian McRae).
Creating ‘Thank You’ Moments
Our go-to checklist of celebrations, congratulations, and condolences that we use to honor our network.
TAP Meeting Agenda (60 minutes)
The one meeting your team can’t afford to skip—because your best referrals depend on it.
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Reviews & Endorsements
What Readers Are Saying
—DONALD MILLER, CEO of StoryBrand and Business Made Simple
— HAL ELROD, bestselling author of The Miracle Morning and The Miracle Equation
— BRITTANY HODAK, speaker and author of Creating Superfans
— JON GORDON, 17x bestselling author of The Energy Bus and The Carpenter
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Order bulk copies of Beyond GIFT⦁OLOGY, and elevate your relationships with a one-of-a-kind experience designed just for you, your team or mastermind groups!
About
John Ruhlin
(MARCH 16, 1980 – AUGUST 4, 2024)
John Ruhlin was the world’s leading authority on relational loyalty through radical generosity. As the founder of GIFT⦁OLOGY, he revolutionized the way businesses build relationships, proving that thoughtful giving can accelerate trust, deepen connections, and drive growth. His insights earned him features in Forbes, Fast Company, Inc., and The New York Times, and he became the top-performing sales rep for one of the world’s most recognizable brands.
Beyond his business success, John was a deeply devoted husband, father, and friend who lived by the same values he preached—faith, family, and generosity. His ability to make people feel seen, valued, and appreciated was his true gift. Though his unexpected passing in 2024 left a profound void, his legacy lives on through GIFT⦁OLOGY and the countless lives he touched.
The GIFT⦁OLOGY team, empowered by John’s trust and belief in relationships over transactions, continues to carry his mission forward.
Click below to support the mission and get involved!
Gratitude
A Heartfelt Thank You to Amber Vilhauer
As a thank you to Amber Vilhauer’s support with this book launch we wanted to feature her Big 4.
Amber Vilhauer’s Big 4
- What we do: I re-align scattered but hopeful entrepreneurs with strategy that empowers them to run more profitable, impact-driven businesses through an optimized customer journeys and bestselling book launches.
- Who we do it for: Passionate individuals who don’t yet identify as an “influencer” or “thought leader,” but have meaningful causes, are considering writing a book, and are ready to invest in highly-customized strategies that maximizes their potential.
- What we don’t do: I don’t provide cookie-cutter solutions or know how to under-deliver, I don’t advocate for transactional marketing or relationships, and I’ll never give up on helping clients experience their full potential.
- Who we prefer not to work with: People who aren’t kind, aren’t serious about their growth (internally and professionally), believe they’ve “tried everything,” or expect overnight success without putting in consistent effort.
To learn more about the Big 4 read Chapter 5 in Beyond GIFT•OLOGY.
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