The Relationship Action Sprint
Ten workdays. Ten people. One deliberate rep a day, done on the call instead of added to your list.
October 5 to October 16. $99.
Enrollment closes Wednesday, September 30.
The problem
Bought weeks ago, for somebody who earned it. Still blank.
Writing it would take four minutes. It has been on that desk long enough that people have stopped seeing it, which is roughly the point at which a thing becomes furniture.
That desk belongs to somebody who does this for a living.
So we are going to skip the part where we explain that relationships matter.
You know you should get in touch. Check in. Make the introduction. Send the article. Say the thing you have been meaning to say. Remember the birthday before the notification does. Call the person you have been meaning to call since roughly March.
You know all of it.
And then should gets murdered by urgent.
Monday becomes Friday. Friday becomes next month. And people you genuinely care about slowly turn into people you used to be close with.
Nobody decided that. There was no fight, no falling out, no moment. It happened because nothing happened.
And you will never see what it cost you
That email does not exist. It never arrives.
You never get the referrals they didn’t send you.
The whole bill stays invisible, which is exactly why this keeps happening to people who care.
Why it happens to good people
The more successful you get, the more exponential the pile. More clients, more decisions, more requests, more fires, more people who need something from you today.
Relationships are almost always important. They are almost never screaming.
So the squeaky wheel gets the grease. The client with the emergency gets the call. And the person who quietly referred you, believed in you, or vouched for you in a room you weren’t in gets whatever is left over. (Which is often nothing. They notice, by the way. They just don’t say anything.)
Proximity creates priority. Whoever is in front of you right now gets your best. Everybody else gets your leftovers.
If you are charismatic, you have been getting away with this for years.
You are good in a room. Conversations go well. People like you. You walk out feeling like it went great, and honestly, it did go great.
Now picture the carnival game with the mallet and the tower. You swing, the puck rockets up, the bell rings, everybody looks over. Then it drops right back to the bottom and sits there. That is a fantastic call followed by six weeks of silence. You are not building an asset. You are playing the game at the fair.
Likability is not loyalty. People liking you in the moment is a different animal from people working on your behalf over time. One of those you can pull off with a good personality. The other one costs you something.
Weak versus strong
Caring was never the variable. Look at what actually leaves the building.
Read the left column again. None of it is a character flaw. All of it is a systems problem.
(We know, because we wrote that column off our own behavior. See: the note on the desk.)
What the Sprint is
Before day one, you build your Focus 10. Ten people who get your time and attention for two weeks. Written down, on purpose. Prospects, allies, clients, team. The client you only ever talk business with. The prospect who went dark. The referral partner who stopped sending things your way. We send the worksheet and sixteen thought joggers so you are not staring at a blank page Sunday night.
Ten is the number, by the way. Not eight. If your list runs to fifteen, good. Circle ten and keep the rest for when the two weeks give you room.
A text. A voice memo. A ninety second video. A call. An introduction. A note that actually gets stamped. A DOV, which is our word for a small useful thing you do for somebody with no hook in it.
Create one unexpected relationship moment with someone whose loyalty matters.
Initiate it. Make it real. Get it out of your head and into their world.
Their response is irrelevant. The rep is the win.
Thinking about calling John is a loss. Finding John’s number is a loss. Thirty minutes of tidying your CRM is a very sophisticated loss.
One rep. Not three, not five, and never “contact everybody on your list.” The standard has to survive the ugliest Tuesday of your year or it is worthless.
A shared group space for what happened, what surprised you, and what people say back to you. Some of those replies are worth reading twice.
The week after, a one on one reflection call. One hour, scheduled between October 19 and 30. What worked for you, what didn’t, what rhythm actually survives your real calendar. That hour is where two weeks of activity turns into something that is still alive in November.
Why this works when willpower didn’t
“Accountability, I believe, is the most valuable thing that I pay for. That’s why I treat these calls as if they were one-on-one coaching calls that cost $500.”
That is the whole mechanism, said better than we could say it.
Nobody here is going to teach you how to send a thoughtful text. You need thirty minutes on the calendar where it happens, and a few other people who will notice if it doesn’t.
What you can expect
In ten workdays you will deliberately show up for ten people who matter to you. Those ten are more likely to feel noticed, remembered, appreciated, or helped, because you did something instead of thinking about doing something.
And you will feel better, because you finally did the things you have been meaning to do. Gratitude guilt weighs more than the task that would clear it. It always has.
Blinn said this after a few months of the practice:
“I’ve noticed relationships are now becoming more intuitive. Instead of just thinking ‘they’d like this,’ I’m actually reaching out. Sending the text, sharing the article, passing along the resource. It’s becoming more of a habit!”
Ten workdays will not get you all the way there. It will get you enough repetitions to know what it feels like, which is the part almost nobody ever reaches.
What we will not promise
These are the things other people would promise on a page like this.
Any outcome that depends on another person’s behavior is not ours to guarantee.
Ten workdays is not long enough to rewire anything. It is long enough to interrupt the drift, bank real repetitions, and find out what actually fits your life.
At $99 we are not going to insult you with a revenue case.
We would rather say that here than bury it on the checkout page. Ninety nine dollars is the price of showing up, and showing up is the entire product. If you are not sure you will do the work, don’t buy it. We mean that.
Who this is for
Why now
If your 2027 requires other people, clients, partners, referrals, advocates, somebody willing to pick up the phone for you, then those relationships do not start on January 1 when you suddenly need them.
You are not going to show up in January, follow a plan, and grow. If that worked it would have happened last year, and you would not be treading water.
This is when you sharpen the axe.
You don’t need a New Year’s resolution. You need $99 and to show up on Monday.
We do the relational work, with you.
Your relationships identified and prioritized before day one, in our Focus 10 Worksheet.
Thirty minutes a morning, cameras on, where one relationship rep gets done live.
My guess? One relationship is worth ten times that. You know which one.
What you get
One hour, one on one with our team to talk all things relationship strategy.
You already know relationships matter.For two weeks, act like it.
There is no November cohort on the calendar. If your 2027 depends on referrals, retention and relationships, the momentum starts now.
Your relationships are not waiting for your calendar to clear. Someday is how valued relationships become former relationships.
Two weeks. Ten people. One rep a day.
Enrollment closes Wednesday, September 30.