Gift·ology

The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

“John Ruhlin is a force of nature in giving. In Giftology, he packages his lightning in a fast moving and insightful book that’ll change the way you think about prospecting and marketing.”
Tim Sanders
Author, Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges

Do You Struggle To Cut Through The Noise & Attract Referrals?

About 

GIFT⦁OLOGY

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire.

There is a right, and wrong, way to give.

John Ruhlin and the Ruhlin Group have gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone-from mail clerk to managing director-can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client’s inner circle and becoming part of it

Give wholeheartedly to GIFT⦁OLOGY and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

Why purchase GIFT⦁OLOGY:

  • Do you need more referrals?
  • Trouble standing above the noise?
  • Poor sales growth?
  • Losing key employees?
  • People not returning your calls?
  • Want to show gratitude but don’t know how?
  • Struggle with your gifting plan?
  • Want an “MBA in Gifting & Relationship Strategy”?
  • Do you need a relationship action plan?

Reviews & Endorsements

What Readers Are Saying

"“When I need something amazing for my customer or employee, and it has to be the best, I call John Ruhlin”
Jeffrey Gitomer
New York Times best selling author of Little Red Book of Selling
“This man is master at showing appreciation, and a master at gift giving”
Shep Hyken
Customer Experience Expert, 4 x New York Times Best Seller

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About 

John Ruhlin

(MARCH 16, 1980 – AUGUST 4, 2024)

John Ruhlin was the world’s leading authority on relational loyalty through radical generosity. As the founder of GIFT⦁OLOGY, he revolutionized the way businesses build relationships, proving that thoughtful giving can accelerate trust, deepen connections, and drive growth. His insights earned him features in Forbes, Fast Company, Inc., and The New York Times, and he became the top-performing sales rep for one of the world’s most recognizable brands.

Beyond his business success, John was a deeply devoted husband, father, and friend who lived by the same values he preached—faith, family, and generosity. His ability to make people feel seen, valued, and appreciated was his true gift. Though his unexpected passing in 2024 left a profound void, his legacy lives on through GIFT⦁OLOGY and the countless lives he touched.

The GIFT⦁OLOGY team, empowered by John’s trust and belief in relationships over transactions, continues to carry his mission forward.

Click below to support the mission and get involved!

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