From the Blog
My Bose headphones are one of my favorite possessions. But just because I love them doesn’t mean they are going to make a good corporate gift that will bring you the return on investment you’re...
Gifting a potential client $280 Meisterstück cufflinks by Montblanc might seem like a good idea at first. Solid brand. High price tag. But when you stack them up next to best ‘strategic gifting...
Let me start by saying this: I like my Yeti rambler. A lot. But that doesn’t make it a solid corporate gift for the bulk of your clients. If your goal is to build relationships over time, the...
On the surface, Tiffany’s products seem like a great idea for corporate gifts. They’re expensive. Well-known. But you will not receive the impact you expected. It will not land the way you want....
I had two stats come across my screen recently.
The statisticians studied these from a personal gifting standpoint.
But the takeaways are going to be 100% relevant for us Giftologists as well.
Warning: rant incoming.
One of my team members was telling me the other day about his family’s (of four) grocery budget.
“About a grand a month.”
Whoa. That’s high even for Ruhlin standards.
Must be eating organic produce, sprayed with organic pesticides, in organic dirt.
I caught half an episode of THE SOPRANOS the other day…
The late (and great) James Gandolfini simply made that show.
Mob boss, sociopath, and iconic robe-wearer in the middle of a midlife crisis.
Howdy there, fellow Giftologist.
So lots of talk lately in the ol’ blog about strategic gifting to influencers.
I’ve had one or two sales pros reach out and ask about the differences between wooing a media influencer… and wooing a dream client.
One of the questions I ask everybody who signs up for my email list is:
“What do I need to write about to make your day?”
I got a request the other day that I think many freelancers / part time gig / small business owners can relate to.
Did you know the original version of Monopoly was meant to show the evils of Capitalism?
Did you know that the inventor sold her Monopoly patent for a measily $500?
And that the buyer made truckloads of millions while she walked away with nothing??