From the Blog
5 Reasons Why The Montblanc Corporate Gifts Are A Bad Idea
Gifting a potential client $280 Meisterstück cufflinks by Montblanc might seem like a good idea at first. Solid brand. High price tag. But when you stack them up next to best ‘strategic gifting...
3 Reasons Why The Yeti Corporate Gift Is A Bad Idea
Let me start by saying this: I like my Yeti rambler. A lot. But that doesn’t make it a solid corporate gift for the bulk of your clients. If your goal is to build relationships over time, the...
The Major Problem With Giving A Tiffany’s Corporate Gift
On the surface, Tiffany’s products seem like a great idea for corporate gifts. They’re expensive. Well-known. But you will not receive the impact you expected. It will not land the way you want....
Two pathetic stats about gifting (RANT)
I had two stats come across my screen recently.
The statisticians studied these from a personal gifting standpoint.
But the takeaways are going to be 100% relevant for us Giftologists as well.
Warning: rant incoming.
Obsession with cheap (don’t let this be you)
One of my team members was telling me the other day about his family’s (of four) grocery budget.
“About a grand a month.”
Whoa. That’s high even for Ruhlin standards.
Must be eating organic produce, sprayed with organic pesticides, in organic dirt.
Tony Soprano. Boss Gift·ologist.
I caught half an episode of THE SOPRANOS the other day…
The late (and great) James Gandolfini simply made that show.
Mob boss, sociopath, and iconic robe-wearer in the middle of a midlife crisis.
The Bud Fox guide to gifting elephants
Howdy there, fellow Giftologist.
So lots of talk lately in the ol’ blog about strategic gifting to influencers.
I’ve had one or two sales pros reach out and ask about the differences between wooing a media influencer… and wooing a dream client.
How to get endorsed by influencers (simple)
One of the questions I ask everybody who signs up for my email list is:
“What do I need to write about to make your day?”
I got a request the other day that I think many freelancers / part time gig / small business owners can relate to.
Nobody cares that MONOPOLY was stolen.
Did you know the original version of Monopoly was meant to show the evils of Capitalism?
Did you know that the inventor sold her Monopoly patent for a measily $500?
And that the buyer made truckloads of millions while she walked away with nothing??
The moment I became a super connector…
One of my most favorite compliments I’ve ever received was:
“John! You have the sexiest elbows!”
(Sophomore English class. Long story.)
But a *close* second would have to be:
“John… you are a SUPER connector.”