Corporate gifting is extremely useful especially when it comes to sending gifts to an existing customer. This is because keeping an existing customer is way easier than it is to acquire a new one.
Of course, you can send corporate gifts to potential clients too as we’ve already mentioned a while ago. This is where corporate gifting companies come in.
Basically, the main purpose of corporate gifts is to ensure your clients stick by your side even in the future. And this point has been proven last year. A survey showed that approximately 68% of the customer population admitted that they share a stronger bond with businesses that sent them gifts than those that didn’t.
The 7 Key Ingredients to a Successful Corporate Gifting Strategy
Determine the ROI
The first thing you have to decide is what kind of Return On Investment (ROI) you want your gifts to be associated with.
Retention ROI increases protection both for you and your clients. If you choose this one, you will be ensuring your clients and the members of your company stay loyal to you. You could send gifts to your workers to congratulate them on their achievements, or when the company is going through a rough phase.
The latter will act as a means of lifting up their spirits so that they are motivated to overcome the challenges they are facing. The same goes for your clients too.
This will make them feel special and in return, they will also ask for your services again.
For referral ROI, you send out gifts to your clients and ask them to refer your company to their friends. You could also send them gifts BECAUSE of referring your company to someone else.
Pick Your Strategy
We highly recommend this strategy in which you will send out 2-3 gifts every year. Moreover, the gifts will be related to one another in some way. They can either be of the same type, or they can even be from the same brand, like clothing items from the same designer.
The main goal of this strategy is to send out multiple gifts to bring about an emotional change within your customers. However, if you adopt this strategy you have to keep in mind that the best ROI won’t come to you right away.
With these, the response you’re looking for usually comes after you send out multiple gifts.
For this one, instead of sending gifts to your clients throughout the year, you’ll only give them something once.
The most widely used example of this strategy is when customers receive a gift for attending a seminar or taking part in a one-time offer. Of course, you can use this strategy to give gifts during the holidays too, but it doesn’t pack much of an impact.
This is because holidays are the most predictable time of the year, and more or less every client will be expecting a gift. You don’t want your gift to stay stacked up in the corner of your customer’s house amongst all the other corporate gifts they received.
When you send your gifts in such predictable times, it gives the receiver the idea that you were obliged to send it to them, which is not good.
If you will be taking this route of gifting, make sure you send the gifts at a time when they are clearly not expecting it. They’ll be surprised, and you’ll stay in their mind for a long time after that.
Here’s how you can surprise your customers in ways not described in this article.
Create Your VIP List
Your VIP list should consist of the names of all the people you would like to send out gifts to. Of course, you don’t have to send one to each of them, but it won’t hurt to point out which recipient falls within which criteria.
In your list, you should have sections for your company members, your potential clients, your existing clients, and your clients with a lot of influence.
Decide on a Budget
Once your list is ready, decide on a budget. From your list, pinpoint which members are of the highest priority and set them aside, and so on.
If you’re not sure how to cut down on your costs despite multiple attempts, schedule a call with us today for free. We’ll only take up 15-20 minutes of your time, and within this time, we’ll solve any problems you might have.
Choose Your Gifts
Contrary to popular belief, corporate gifting is not as simple as it may seem. You can’t just walk into a store and get something eye-catching off of the racks and ship them to your client.
You have to meet different requirements for every client, so getting them all the same thing is a terrible idea. Before you buy something, decide on what type of item you’d like to share with them.
This could be something practical, a luxury item, or even a customized product. Your main goal should always be to make your clients feel special. This is why it is crucial that you put a lot of thought, time, and effort into the planning process.
Acquire Relevant Data
This involves some background checks on your customers. The best way to stand out from the crowd of corporate gifters is to take your clients’ inner circle into consideration. You should send gifts that will leave a lasting impact on your clients’ families as well.
If you’re sending something customized, you should try to add a handwritten note in the package. You could even engrave their names along with their spouse’s name, if they have any, on the gift items.
Execute Your Plan
The final step to this process is carrying out your plan. You can either do this yourself by working alongside a small group of people, or you could get help from corporate gifting companies like Giftology.
This is also known as the do-it-yourself strategy, and though it sounds easy, that is often not the case. If you’re not sure where to get started with your DIY corporate gifts, we can help. Join our program to be the recipient of useful tips and tricks you can implement to up your gifting game.
Similarly, you can even hire gifting services to get the job done for you. Up next, we will be listing out 10 corporate gifting companies that you could take a look at.
10 Corporate Gifting Companies
We start with the best. Giftology is clearly your best option when it comes to corporate gifting. We aren’t the number one gift fulfillment service in North America for no reason.
We offer a host of features for you to have ready-made packages to give out and learn the art of giving gifts. We’ll get to the latter soon.
First, let’s talk about readymade packages. Our gifts stand out quite a bit from the contenders. 68% of gifting companies feature their logos on gifts. Giftology doesn’t adhere to that practice, which is a big plus in our books. It ensures your gift is promoting YOU, not another brand.
The gifts are well-thought-out; we don’t pack random food and beverages that your clients may be allergic to. We use the most effective practices to make great packages.
Plus, we make sure your gifts are practical, best-in-class, and personalized. This ensures your clients really feel that connection with your gift, and therefore, with you.
If you do want to take matters into your own hands, we offer various services for you. You can start now by taking a free 15 to 20-minute laser consultation to help you reduce your costs.
Along with that, we offer a foundational handbook that specializes in the art of gift-giving and an elite course for DIY business leaders.
Interested in getting referrals without even asking for them? Connect with us to learn about our four-part video course on this!
Founded in 2016 by eCommerce pioneers, CorprorateGift.com is designed to marry the necessity of giving a corporate gift to customers with the ease of shopping online.
You can choose from an assortment of customizable gifts.
By integrating with your CRM or ERP, you can have full control over the gifting process and track your results. And it’s automated software allows you to manage continuity gifting programs. That way you can stay in the minds of your prospects and build strong relationships over time.
If you’re looking for a gift that you probably won’t find anywhere else, then you need to check out Uncommon Goods. What started as a site to sell craft show finds has grown into thousands of designs that are handpicked by the team.
According to the site, Each gift carries some element of creativity. They look for gifts that:
- We look for goods that:
- Serve a purpose
- Solve a problem
- Stun us with their beauty
- Are handmade with exceptional craft and skill
- Use unusual, reclaimed, or recycled materials
- Are made without leather, feathers, or fur
- Make us wonder, “Why hasn’t anyone thought of this before?”
You’ve definitely heard of Etsy before, haven’t you? They are incredibly well marketed. That’s mainly because they operate outside the corporate gifting world as well.
Etsy offers handmade gifts and much like Swag.com, they make a bold claim. They say you’ll find things that you love. You can give the verdict on whether that holds or not.
In our opinion, artisanal gifts have a certain charm to them that can’t be beaten, and hey, no logos here.
The downsides are you need to choose the gifts yourself and it isn’t exactly the most cost-effective option out there.
Gifts for Good
Gifts for good is one successful company. Google, Facebook, Fox, and American Express are just some of their huge clients.
Why have so many heavy hitters flocked to this company? As the name suggests, this company isn’t your regular corporate gifting company.
It is a picture-perfect example of philanthropy. Their profits are distributed to social enterprises and non-profit organizations. If that’s not wholesome, we don’t know what is.
It is a little expensive however and does not really offer a detailed guide on how to give good gifts.
Alyce.com as an AI powered platform that helps it’s customers pick out the perfect gift to their clients and prospects.
The goal of Alyce is to help companies scale personalized and curated gifting options.
Whether you’re trying to increase conversions on a direct mail campaign or get more attendees to your event, you can use Alyce as an integral part of your marketing automation.
Lula’s Garden allows you to give your employees office plants.
This is a niche and they are serving it well. Unfortunately, just like our previous product, people won’t appreciate you saving the planet. Also, office plants are a little boring.
Another traditional corporate gifting company for you is Caroo. They are a quick and easy solution to gift-giving but don’t let their simplicity fool you.
They offer expertly curated food items that are budget-friendly. It’s a simple item but super effective in inspiring your employees. The gift packs are easy to customize and arrange as well.
The problem with this is food isn’t a motivator for a lot of people and everyone has different taste buds so it’s difficult to get it right. Also, their merch has logos, which will likely promote them and not you.
Next up, we have a unique company in Xperience Days. Poor spelling aside, this company is quite impressive. They really do focus on the word unique.
They live up to their name by offering experiences rather than items as gifts. These experiences include Food tours, NASCAR driving, flying lessons, and many more fun activities.
Unfortunately, it doesn’t come cheap and isn’t customizable unless you have a gift certificate. The bright side is your employees will love it.
Lastly, we have another company that focuses on experiences. We love the name because it’s fun and unique. Interestingly enough, so is their service.
We know. It’s ironic that we call Tinggly and Xperience Days one-of-a-kind but mention them both. The truth is they really are rare. Both these companies are just really good at what they do.
Tinggly does have an edge on the packaging. They offer gift cards in a customizable package so the creativity is up to you. You can also opt for the online route with E-vouchers.
The downside is the same here. It doesn’t come cheap. Also, you don’t get any support in design.